Social Media Examiner Case Study

Social Media Examiner is a US-based company that publishes online magazines, blogs, and podcasts about how business people can use social networks to leverage growth. Their flagship product is Social Media Marketing World, the world’s largest social media marketing conference, which is held every year in San Diego and welcomes over 4000 attendees and features over 150 speakers.

I was contracted to help streamline their speaker onboarding and management process for the annual conference.

The decision was made to utilize Podio as the desired business management platform because of its flexibility and automation functionality as well as its ability to integrate seamlessly with other platforms such as RightSignature.

Implementation included a detailed workflow document to track each action and the resulting processes that are triggered under various conditions. I continued to support the company through training and process refinement, eventually expanding the use of Podio to manage volunteers, staff, travel, sponsors, and entertainment.

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