Peta Williams

Peta (Sheldrake) Williams, BSc MSc

Peta believes that enjoying your work and your life outside of work is essential and that it should be entirely achievable. After being a digital nomad for since 2015, she’s hooked and has moved to a sailboat in the Caribbean.

Peta LOVES other people’s spreadsheets. The bigger and messier the better. Nothing makes her happier than turning chaos into organized systems.

She loves looking at processes and data to identify how systems can be implemented, simplified and automated. She has knowledge of many different productivity tools such as Asana (she is an Asana Certified Pro), Podio, Hubspot, Time Doctor, and Airtable coupled with a great deal of experience helping small businesses and non-profits to run as efficiently as possible.

She loves helping clients  find ways to automate and streamline the things that they don’t want to deal with.

Sascha Williams

Sascha Williams is an Internet and video gaming executive leader with extensive experience in growing technology scale-ups and global corporate management.

In 1996, Sascha, as COO, helped grow web pioneer, Bluewave, Ltd., into a global leader with offices in London, San Francisco, New York and Singapore leading to acquisition by Maersk Data (IBM).

Over the following decade Sascha worked in various senior management positions for Electronic Arts, Microsoft (BigPark) and the Walt Disney Company before joining SaaS industry leader, Unbounce, in 2015, serving as President and COO.

Now as a board and executive advisor, Sascha helps a number of tech start-ups and scale-ups with their growth strategies, SaaS metrics, and scale challenges.

Sascha Williams