Peta Williams

Peta (Sheldrake) Williams

Peta got one of the first master’s degrees in HCI (Human Computer Interaction) in the early 90s. She was a Production Manager and then Usability Director in the web industry in the UK.

In the 2000s, she ran her own web design and consulting companies. Most recently she has been working in operations roles for non-profits and entrepreneurs providing the systems and structures to enable those organizations to grow.

Sue Ross

A seasoned business operations consultant, Sue’s goal is to keep a steady stream of new business and marketing challenges in front of her.

An entrepreneur and life-long learner. Sue is dedicated to assisting businesses in achieving growth through streamlining business and marketing operations.

She began her career in the customer service arena, playing a leadership role with organizations such as Starbucks and Disney Online Studios before transitioning into the world of self-employment in 2011 and more recently into the realm of social enterprise.

Sue Ross
Sascha Williams

Sascha Williams

Sascha Williams is an Internet and video gaming executive leader with extensive experience in growing technology scale-ups and global corporate management.

In 1996, Sascha, as COO, helped grow web pioneer, Bluewave, Ltd., into a global leader with offices in London, San Francisco, New York and Singapore leading to acquisition by Maersk Data (IBM).

Over the following decade Sascha worked in various senior management positions for Electronic Arts, Microsoft (BigPark) and the Walt Disney Company before joining SaaS industry leader, Unbounce, as President and COO in 2015.

Now as a board and executive advisor, Sascha helps a number of tech start-ups and scale-ups with their growth strategies, SaaS metrics, and scale challenges.